Zalo OA + CRM
When a Zalo conversation is converted to a CRM lead, this module automatically assigns the "Zalo OA" UTM medium so you can track which leads come from Zalo.
Key Features
- Creates a "Zalo OA" UTM medium record.
- Automatically tags leads created from Zalo Discuss channels with that medium.
- Works with the standard CRM livechat-to-lead conversion flow.
Benefits
- Know exactly how many leads come from Zalo vs other channels.
- Filter and report on Zalo-sourced leads in CRM dashboards.
- No manual tagging — attribution happens automatically.
Who should use
- Sales teams that receive inquiries on Zalo and convert them to CRM leads.
- Businesses tracking lead sources across multiple channels.
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